Optimaliseer de customer journey op plekken waar het voorheen onmogelijk was
On-Premise of Private cloud (Azure, AWS) geven u maximale controle over uw gegevens. Zo kunt u veilig de digitale gebruikerservaring over verschillende omgevingen analyseren, inclusief beveiligde omgevingen, zoals in e-banking, zorgapplicaties en SharePoint-omgevingen.
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Toegang tot intensieve klantenservice en begeleiding
Onze experts staan klaar om uw bedrijfsdoelstellingen te vertalen in KPI’s, ze verzorgen de volledige implementatie, stellen op maat gemaakte rapporten op en helpen u het product onder de knie te krijgen. U kunt altijd op ze rekenen in het geval dat u wat extra begeleiding nodig heeft.
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Offer de beveiliging van uw gegevens en de privacy van uw gebruikers niet op.
Vermijd analytics-software die uw gegevens op onduidelijke wijze hergebruiken. In tegenstelling tot Google Analytics delen wij wij uw gegevens niet met adverteerders. Integendeel, wij bieden juist de instrumenten aan om de privacy en veiligheid van de gebruiker nog beter te waarborgen.
Meer informatieWat kunt u met ons platform bereiken?
- Web- en app-analytics
- Analytics voor productteams
- SharePoint-analytics
- Tag management
- Single customer view
- Privacy-naleving
Web- en app-analytics
Krijg een compleet beeld van de gebruikerservaring en de customer journey. Kom alles te weten over het gedrag van uw website- en app gebruikers op openbare pagina’s en in beveiligde omgevingen waar een login vereist is (bijvoorbeeld een elektronisch patiëntendossier).
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Analytics voor productteams
Verzamel gegevens voor elke interactie zonder daarbij echt te moeten programmeren. Verbeter uw producten door gebruik te maken van gedragsgegevens om de gebruikerservaring tijdens elke fase van de user lifecycle te optimaliseren.
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SharePoint-analytics
Ontdek hoe uw medewerkers met elkaar samenwerken en communiceren op uw intranet. Optimaliseer uw content en vind nieuwe manieren om zowel kennisuitwisseling als de activiteit van uw medewerkers te stimuleren.
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Tag management
Volledige controle over de verschillende tools uit uw marketingstack in één overzicht. Configureer en publiceer nieuwe tools op uw eigen platform zonder tussenkomst van de IT afdeling.
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Single customer view
Breng verschillende databronnen bij elkaar om een 360-graden klantenoverzicht te creëren. Bekijk gegevens van al uw gebruikers op één centrale plek, zodat u uw klanten beter leert kennen en beter geïnformeerde beslissingen kunt nemen.
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Privacy-naleving
Vraag toestemming voordat u gegevens verzamelt. Respecteer de privacy van de gebruiker en de wereldwijde wet- en regelgeving. Verzamel en beheer toestemmingen en gegevens verzoeken op één centrale plek om naleving eenvoudig te maken.
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Wat onze klanten zeggen
Industrial lines insurer HDI Global SE uses Piwik PRO to optimize their marketing spend
“With Piwik PRO, we can accurately track the source of our conversions and invest our budget in the right online channels.”
THOMAS QUAST
ONLINE STRATEGY SPECIALIST AT HDI GLOBAL SE
Greiner AG uses Piwik PRO SharePoint Analytics to see important details of how employees use the intranet, details they couldn't get with built-in SharePoint Analytics
“Thanks to Piwik PRO Intranet Analytics we can manage our internal content more effectively and find areas that need improvement. It helps us identify the most engaged employees, so we can make the most of their potential and show appropriate recognition for their actions. We’re very satisfied with the product and our cooperation with Piwik PRO.”
PHILIPP KIRCHMEIR
IT APPLICATION CONSULTANT AT GREINER AG
SVC, operator of an electronic administration platform for the Austrian social security system, achieved a 12.8% increase in service quality with data-based optimization of the user experience.
“Our core goal is to optimize and increase the user experience based on data. Piwik PRO Analytics Suite combines all the necessary features to achieve this goal. From the analysis and evaluation of channels to target group segmentation and planning of suitable content, we now have a solution with which we can implement everything.”
GEROLD BRAUCHART
ESV PROJECT MANAGEMENT AT SVC
The Austrian Social Science Data Archive (AUSSDA) uses Piwik PRO Analytics Suite on their website to support growth and achieve GDPR compliance.
“For us as a relatively new institution, it is important to increase our visibility within the community. With Piwik PRO, we monitor the effectiveness of our marketing channels, so we can optimize our communication strategy and verify that we are using our energy for the right approach.”
DR. LARS KACZMIREK
HEAD OF AUSSDA
XS4ALL, the oldest internet service providers in the Netherlands, puts their customers’ security and privacy first with Piwik PRO Analytics Suite
“We started looking for a new tool because of security and privacy reasons. Because we didn’t want to share our customer’s data with third parties, especially those not based in Europe, Google Analytics wasn’t an option. Piwik PRO was the only platform that fully met our needs (…)”
ERIK VAN DER KOOIJ
HEAD OF DIGITAL AT XS4ALL
Candid, the world’s first marcom platform organization, offering a full set of modern media, creative and data agencies, partnered with Piwik PRO on their journey to full GDPR compliance
“We teamed up with Piwik PRO over two years ago, not only for our own platform, but also for our customers. We’re working side by side with Piwik PRO to make sure that our customers’ first-party data is properly collected and used. Candid’s philosophy is to be open and curious, working with Piwik PRO enhances this.”
GÉRARD GHAZARIAN
FOUNDER & CEO AT CANDID
TecAlliance, an independent service provider for the automotive aftermarket, uses Piwik PRO to optimize their product and improve user experience through analysis of behavioral data
“We need information about the way in which customers work and interact with our product. With the data collected from Piwik PRO, we can optimize our product to meet customer requirements and effectively allocate our development resources.”
DR. BARTOSCH BELKIUS
VICE PRESIDENT ANALYTICS AT TECALLIANCE GMBH
Three Palms Media, an American marketing agency, found Piwik PRO to be the perfect alternative to both Google Analytics and Matomo
“The main reason we switched to Piwik PRO was having everything managed by someone, not having to take care of the open source thing ourselves. Previously we had a lot of issues, which was stressful because sometimes we wanted to access our data and it wasn’t working, and it took up to a week to get things back on track. We don’t have to worry about that now and it saves us a lot of time and resources.”
INGO HAUPT
CEO AT THREE PALMS MEDIA
Piwik PRO blog
January 19, 2021
[EN] Raw data and sampled data: How to ensure accurate data
Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data
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January 19, 2021
[EN] Is Google Analytics GDPR-compliant? 10 things to consider
Google Analytics (GA) is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR. In the past few years, we’ve heard reports of questionable privacy practices […]
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January 19, 2021
[EN] Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
Lees verderWilt u weten hoe wij u kunnen helpen meer uit uw analytics te halen?
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