Piwik PRO Blog

[EN] Raw data and sampled data: How to ensure accurate data

January 19, 2021

[EN] Raw data and sampled data: How to ensure accurate data

Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data

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[EN] Is Google Analytics GDPR-compliant? 10 things to consider

January 19, 2021

[EN] Is Google Analytics GDPR-compliant? 10 things to consider

Google Analytics (GA) is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR. In the past few years, we’ve heard reports of questionable privacy practices […]

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[EN] Free comparison of 7 enterprise-ready customer data platforms

January 19, 2021

[EN] Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.

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[EN] E-commerce in transition – providing a safe customer experience

August 18, 2020

[EN] E-commerce in transition – providing a safe customer experience

E-commerce is one of the most popular shopping methods worldwide. Many innovations and improvements led to its esteem, but above all to its success. GDPR on the other hand changed the landscape, increasing fear of revenue slumps – but the opposite is the truth.

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[EN] Web analytics for governments: The framework for setting the right KPIs

August 18, 2020

[EN] Web analytics for governments: The framework for setting the right KPIs

One of the main goals of the public sector institutions has always been to be transparent and give citizens consistent access to public services and information. At the same time, it’s necessary to optimize costs, improve efficiency and better allocate resources.

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[EN] Piwik PRO vs. Google Analytics 360

June 23, 2020

[EN] Piwik PRO vs. Google Analytics 360

Choosing the right analytics software for your organization is no easy feat. You need certainty that this strategic investment will pay off. That is why we’ve placed Piwik PRO and Google Analytics 360 side by side. We present the essential features of both products, explaining in detail their significance from legal, technical and practical perspectives. […]

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[EN] Piwik PRO vs. Google Analytics: the most comprehensive comparison

June 23, 2020

[EN] Piwik PRO vs. Google Analytics: the most comprehensive comparison

If you’re interested in Piwik PRO, you’d probably like to know how it compares against Google Analytics. Read about it in our blog post.

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[EN] How to analyze multi-channel attribution in affiliate marketing using raw data

June 22, 2020

[EN] How to analyze multi-channel attribution in affiliate marketing using raw data

Learn about the ins and outs of multi-channel attribution. Find out how raw data helps you measure and analyze attribution to improve your business strategy.

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[EN] 3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide

May 8, 2020

[EN] 3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide

Find out how you can use a tag manager to track single-page applications. Learn how to configure and take advantage of Virtual Pageviews and Custom Events for better tracking.

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[EN] Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]

April 16, 2020

[EN] Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]

In this blog post we discuss the most important differences between Matomo and Piwik PRO. Read it to find out which product better suits your needs.

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Free Comparison of 5 Most Popular Web Analytics Vendors