Piwik PRO Blog - Web Analytics & Tag Management Posts

March 31, 2021

[EN] Web analytics for governments part 3: Working with operational KPIs

This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of Deloitte Netherlands.

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March 31, 2021

[EN] How to host your analytics: public cloud vs private cloud vs self-hosted

Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as – and more importantly – the trust of organizations.

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March 31, 2021

[EN] 70-point comparison of 6 tag managers

JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.

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March 1, 2021

[EN] Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.

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March 1, 2021

[EN] How multi-channel attribution works in Piwik PRO

As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment.

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March 1, 2021

[EN] SharePoint analytics vendors comparison

Organizations that use an intranet platform such as SharePoint see the thousands of ways their employees work and interact online. Collecting and analyzing data about those actions requires more effort though. It requires a dedicated SharePoint analytics platform.

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February 1, 2021

[EN] Matomo performance issues: What causes them and how to fix them

Many companies choose Matomo because it ensures higher privacy standards than Google Analytics. Matomo doesn’t share user data with advertising systems. On-premises hosting lets you keep data in virtually any location on the globe. All this helps you comply with strict data protection laws and your internal policies.

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February 1, 2021

[EN] When design goes awry – How dark patterns conflict with GDPR and CCPA

The designs of websites and apps often guide users and help them navigate content in a simple way. An “X” icon serves for closing documents and programs. The red color around that “X” is a warning signal that catches your attention. Cues such as this are like a secret language to make sites and software […]

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January 19, 2021

[EN] Raw data and sampled data: How to ensure accurate data

Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data

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January 19, 2021

[EN] Is Google Analytics GDPR-compliant? 10 things to consider

Google Analytics (GA) is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR. In the past few years, we’ve heard reports of questionable privacy practices […]

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