Category: Tag Manager

JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.

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Find out how you can use a tag manager to track single-page applications. Learn how to configure and take advantage of Virtual Pageviews and Custom Events for better tracking.

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