Piwik PRO Blog - Web Analytics & Tag Management Posts

juli 2, 2021

[EN] What is privacy-friendly analytics?

Privacy-friendly analytics is a set of methods for collecting, measuring and analyzing data in a way that both respects individual privacy rights and delivers relevant insights. These methods allow for data-driven decisions while still giving individuals control over personal data.

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juni 1, 2021

[EN] Data processing agreement: 7 elements every GDPR-compliant DPA should have

If you want to know how to write a lawful data processing agreement (DPA), you’re in the right place. In this blog post we’ll walk you through all the important elements of a DPA under the General Data Protection Regulation (GDPR).

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juni 1, 2021

[EN] Why first-party data is the most valuable to marketers

Marketers these days have a lot of data to choose from: online, offline, customer, transactional, operational. Each kind has its uses, advantages and disadvantages, but one stands out for its value, in many ways. That is first-party data.

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maart 31, 2021

[EN] How to host your analytics: public cloud vs private cloud vs self-hosted

Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as – and more importantly – the trust of organizations.

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maart 31, 2021

[EN] 70-point comparison of 6 tag managers

JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.

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maart 1, 2021

[EN] How multi-channel attribution works in Piwik PRO

As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment.

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februari 1, 2021

[EN] Matomo performance issues: What causes them and how to fix them

Many companies choose Matomo because it ensures higher privacy standards than Google Analytics. Matomo doesn’t share user data with advertising systems. On-premises hosting lets you keep data in virtually any location on the globe. All this helps you comply with strict data protection laws and your internal policies.

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februari 1, 2021

[EN] When design goes awry – How dark patterns conflict with GDPR and CCPA

The designs of websites and apps often guide users and help them navigate content in a simple way. An “X” icon serves for closing documents and programs. The red color around that “X” is a warning signal that catches your attention. Cues such as this are like a secret language to make sites and software […]

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januari 19, 2021

[EN] Raw data and sampled data: How to ensure accurate data

Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data

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januari 19, 2021

[EN] Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.

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