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[EN] How multi-channel attribution works in Piwik PRO
As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment.
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[EN] Matomo performance issues: What causes them and how to fix them
Many companies choose Matomo because it ensures higher privacy standards than Google Analytics. Matomo doesn’t share user data with advertising systems. On-premises hosting lets you keep data in virtually any location on the globe. All this helps you comply with strict data protection laws and your internal policies.
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[EN] When design goes awry – How dark patterns conflict with GDPR and CCPA
The designs of websites and apps often guide users and help them navigate content in a simple way. An “X” icon serves for closing documents and programs. The red color around that “X” is a warning signal that catches your attention. Cues such as this are like a secret language to make sites and software…
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[EN] Raw data and sampled data: How to ensure accurate data
Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data
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[EN] Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
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[EN] E-commerce in transition – providing a safe customer experience
E-commerce is one of the most popular shopping methods worldwide. Many innovations and improvements led to its esteem, but above all to its success. GDPR on the other hand changed the landscape, increasing fear of revenue slumps – but the opposite is the truth.
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[EN] Piwik PRO vs. Google Analytics 360
Choosing the right analytics software for your organization is no easy feat. You need certainty that this strategic investment will pay off. That is why we’ve placed Piwik PRO and Google Analytics 360 side by side. We present the essential features of both products, explaining in detail their significance from legal, technical and practical perspectives.…
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[EN] Piwik PRO vs. Google Analytics: the most comprehensive comparison
If you’re interested in Piwik PRO, you’d probably like to know how it compares against Google Analytics. Read about it in our blog post.
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[EN] How to analyze multi-channel attribution in affiliate marketing using raw data
Learn about the ins and outs of multi-channel attribution. Find out how raw data helps you measure and analyze attribution to improve your business strategy.
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[EN] 3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide
Find out how you can use a tag manager to track single-page applications. Learn how to configure and take advantage of Virtual Pageviews and Custom Events for better tracking.
Piwik PRO blog
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