Blog - Pagina 2 van 10

juli 13, 2021

Web Analytics voor overheden: Het framework om de juiste KPI’s te bepalen (deel 1)

Een van de belangrijkste doelstellingen van overheidsinstellingen is altijd geweest te zorgen voor transparantie van hun activiteiten en burgers een vlotte toegang te geven tot de diensten en informatie die ze nodig hebben. En tegelijk de kosten te optimaliseren, de efficiëntie te verbeteren en de middelen beter toe te wijzen. Maar wat veranderd is, is…
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juli 2, 2021

[EN] 10 new privacy laws around the world and how they’ll affect your analytics

It seems that privacy on the web has never been so widely discussed. The abundance of data breaches and controversies around Big Tech giants made us realize how modern technology can erode our privacy. The response to this is the growing number of new laws that regulate how companies and organizations should handle users’ data.
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juli 2, 2021

[EN] New Tableau Integration released as part of Piwik PRO Analytics Suite 15.5

Piwik PRO Analytics Suite 15.5.0 is now available. It introduces many improvements and updates, but the biggest one is a new integration with Tableau, the popular business intelligence and visualization platform.
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juli 2, 2021

[EN] What is privacy-friendly analytics?

Privacy-friendly analytics is a set of methods for collecting, measuring and analyzing data in a way that both respects individual privacy rights and delivers relevant insights. These methods allow for data-driven decisions while still giving individuals control over personal data.
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juni 1, 2021

[EN] Data processing agreement: 7 elements every GDPR-compliant DPA should have

If you want to know how to write a lawful data processing agreement (DPA), you’re in the right place. In this blog post we’ll walk you through all the important elements of a DPA under the General Data Protection Regulation (GDPR).
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juni 1, 2021

[EN] Why first-party data is the most valuable to marketers

Marketers these days have a lot of data to choose from: online, offline, customer, transactional, operational. Each kind has its uses, advantages and disadvantages, but one stands out for its value, in many ways. That is first-party data.
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maart 31, 2021

[EN] How to host your analytics: public cloud vs private cloud vs self-hosted

Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as – and more importantly – the trust of organizations.
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maart 31, 2021

[EN] 70-point comparison of 6 tag managers

JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.
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maart 1, 2021

[EN] How multi-channel attribution works in Piwik PRO

As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment.
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februari 1, 2021

[EN] Matomo performance issues: What causes them and how to fix them

Many companies choose Matomo because it ensures higher privacy standards than Google Analytics. Matomo doesn’t share user data with advertising systems. On-premises hosting lets you keep data in virtually any location on the globe. All this helps you comply with strict data protection laws and your internal policies.
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