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Auteur: Szymon Grzesiak

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Auteur

Szymon Grzesiak

Marketing Tech Lead

Experienced Performance marketing Specialist with tech knowledge.

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[EN] Toon Vuursteen: Citizens are used to a smooth digital interaction with commercial companies and they expect the same from their government

augustus 2, 2021

[EN] Toon Vuursteen: Citizens are used to a smooth digital interaction with commercial companies and they expect the same from their government

Maciej Zawadzinski, CEO at Piwik PRO & Toon Vuursteen, Dutch thought leader in digital analytics talk about analytics for the public sector.

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[EN] Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

maart 1, 2021

[EN] Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.

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[EN] How multi-channel attribution works in Piwik PRO

maart 1, 2021

[EN] How multi-channel attribution works in Piwik PRO

As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment.

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[EN] SharePoint analytics vendors comparison

maart 1, 2021

[EN] SharePoint analytics vendors comparison

Organizations that use an intranet platform such as SharePoint see the thousands of ways their employees work and interact online. Collecting and analyzing data about those actions requires more effort though. It requires a dedicated SharePoint analytics platform.

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[EN] Raw data and sampled data: How to ensure accurate data

januari 19, 2021

[EN] Raw data and sampled data: How to ensure accurate data

Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data

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[EN] Is Google Analytics GDPR-compliant? 10 things to consider

januari 19, 2021

[EN] Is Google Analytics GDPR-compliant? 10 things to consider

Google Analytics (GA) is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR. In the past few years, we’ve heard reports of questionable privacy practices […]

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[EN] Free comparison of 7 enterprise-ready customer data platforms

januari 19, 2021

[EN] Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.

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[EN] E-commerce in transition – providing a safe customer experience

augustus 18, 2020

[EN] E-commerce in transition – providing a safe customer experience

E-commerce is one of the most popular shopping methods worldwide. Many innovations and improvements led to its esteem, but above all to its success. GDPR on the other hand changed the landscape, increasing fear of revenue slumps – but the opposite is the truth.

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[EN] How to analyze multi-channel attribution in affiliate marketing using raw data

juni 22, 2020

[EN] How to analyze multi-channel attribution in affiliate marketing using raw data

Learn about the ins and outs of multi-channel attribution. Find out how raw data helps you measure and analyze attribution to improve your business strategy.

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[EN] 3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide

mei 8, 2020

[EN] 3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide

Find out how you can use a tag manager to track single-page applications. Learn how to configure and take advantage of Virtual Pageviews and Custom Events for better tracking.

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Free Comparison of 5 Most Popular Web Analytics Vendors