juli 14, 2021
Web Analytics voor overheden: Werken met operationele KPI’s (deel 3)
Dit artikel is het derde en laatste deel van de reeks over het FTG-framework (Functie-Taak-Gedrag in het Nederlands) – een model voor Web Analytics dat is ontworpen voor de publieke sector. Het framework is ontwikkeld door Toon Vuursteen, een Nederlandse thought leader in digital analytics voor de overheid, die zijn expertise nu gebruikt om klanten […]
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juli 13, 2021
Web Analytics voor overheden: Werken met strategische en tactische doelstellingen (deel 2)
Dit artikel is het tweede van een driedelige reeks over het FTG-framework – een model voor Web Analytics dat ontworpen is met de websites van overheidsinstellingen in gedachten. Het framework is ontwikkeld door Toon Vuursteen, een Nederlandse thought leader in digital analytics voor de openbare sector, die nu de digitale transformatie van klanten van Deloitte […]
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juli 13, 2021
Web Analytics voor overheden: Het framework om de juiste KPI’s te bepalen (deel 1)
Een van de belangrijkste doelstellingen van overheidsinstellingen is altijd geweest te zorgen voor transparantie van hun activiteiten en burgers een vlotte toegang te geven tot de diensten en informatie die ze nodig hebben. En tegelijk de kosten te optimaliseren, de efficiëntie te verbeteren en de middelen beter toe te wijzen.Maar wat veranderd is, is dat […]
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maart 31, 2021
[EN] How to host your analytics: public cloud vs private cloud vs self-hosted
Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as – and more importantly – the trust of organizations.
Lees verder![[EN] How multi-channel attribution works in Piwik PRO](https://piwikpro.nl/wp-content/uploads/sites/3/2021/03/2021-02-03_Multi-channel-attribution_blog.png)
maart 1, 2021
[EN] How multi-channel attribution works in Piwik PRO
As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment.
Lees verder![[EN] Matomo performance issues: What causes them and how to fix them](https://piwikpro.nl/wp-content/uploads/sites/3/2021/02/12-03-2020_Matomo-performance-issues_-blog-1.png)
februari 1, 2021
[EN] Matomo performance issues: What causes them and how to fix them
Many companies choose Matomo because it ensures higher privacy standards than Google Analytics. Matomo doesn’t share user data with advertising systems. On-premises hosting lets you keep data in virtually any location on the globe. All this helps you comply with strict data protection laws and your internal policies.
Lees verder![[EN] E-commerce in transition – providing a safe customer experience](https://piwikpro.nl/wp-content/uploads/sites/3/2020/08/2020-06-23_Onlineshops-in-Transition_blog.png)
augustus 18, 2020
[EN] E-commerce in transition – providing a safe customer experience
E-commerce is one of the most popular shopping methods worldwide. Many innovations and improvements led to its esteem, but above all to its success. GDPR on the other hand changed the landscape, increasing fear of revenue slumps – but the opposite is the truth.
Lees verder![[EN] Piwik PRO vs. Google Analytics 360](https://piwikpro.nl/wp-content/uploads/sites/3/2020/06/2020-06-16_Piwik-PRO-vs.-Google-Analytics-360.png)
juni 23, 2020
[EN] Piwik PRO vs. Google Analytics 360
Choosing the right analytics software for your organization is no easy feat. You need certainty that this strategic investment will pay off. That is why we’ve placed Piwik PRO and Google Analytics 360 side by side. We present the essential features of both products, explaining in detail their significance from legal, technical and practical perspectives. […]
Lees verder![[EN] Piwik PRO vs. Google Analytics: the most comprehensive comparison](https://piwikpro.nl/wp-content/uploads/sites/3/2020/06/srcpg2.png)
juni 23, 2020
[EN] Piwik PRO vs. Google Analytics: the most comprehensive comparison
If you’re interested in Piwik PRO, you’d probably like to know how it compares against Google Analytics. Read about it in our blog post.
Lees verder![[EN] How to analyze multi-channel attribution in affiliate marketing using raw data](https://piwikpro.nl/wp-content/uploads/sites/3/2020/06/2020-06-05_How-to-analyze-multi-channel-attribution-in-affiliate-marketing-using-raw-data_blog.png)
juni 22, 2020
[EN] How to analyze multi-channel attribution in affiliate marketing using raw data
Learn about the ins and outs of multi-channel attribution. Find out how raw data helps you measure and analyze attribution to improve your business strategy.
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